If you work in digital marketing, you’re probably familiar with how far organic reach has fallen on Facebook. Page managers can expect from about 1% to 6% of their audience to see a given organic post, down from an estimated 16% in 2012. Lush UK recently made headlines for abandoning its social accounts, taking a stance against the ever-elusive algorithms.
As Appeared On Forbes.com April 22, 2019
But don’t fret—despite all the challenges, social remains a valuable channel if you take the right steps to maximize your impact. Three social influencers who have mastered the art of building personal brands that bring in business shared their tips on growing a following and making social platforms work for you.